Free tool · AI visibility
How many new ads do you need each month?
More than most advertisers make. Winning creatives tend to tire in roughly 10 to 12 days, so every ad slot needs about three fresh creatives a month to stay ahead. Enter how many ads you run and how many you make, and this calculator shows your monthly gap and a rough cost of running tired ads.
Three numbers, instant answer. Nothing is sent anywhere: it's a calculator that runs in your browser.
You need about
17fresh creatives / month
You make 4. Gap: 13
About 76% of your ad slots are likely running tired ads at any time.
Assumptions: each running ad slot needs a fresh creative every 11 days; winning creatives commonly tire in about 10-12 days at steady spend (SecondWin research into advertiser pain points; your account may differ). The dollar figure is a rough estimate that assumes tired ads lose about 30% of their efficiency. Nothing you enter leaves your browser.
Close your gap of 13 creatives a month
SecondWin writes fresh, policy-checked ChatGPT ads every month from the messages already selling in your niche, and swaps them in before the old ones tire. From 10 a month on Starter.
Free. No account, no sales call.
How to use the creative fatigue forecaster
- 1Enter how many creatives you have running.
- 2Enter how many new creatives you make in a typical month.
- 3Optionally add your monthly ad spend for a rough cost of running fatigued ads.