Free tool · Calculators

CPM calculator

Work out what you're paying per thousand impressions, or flip it: enter a budget and a CPM to see how many impressions and clicks you can expect.

Ad spend (or budget)$Impressions (leave 0 to estimate)Expected CPM (for estimates)$Expected CTR%

Results

Your CPM: $30.00; (spend ÷ impressions) × 1,000
Impressions this budget buys: 30,000; at a $30.00 CPM
Estimated clicks: 210; at 0.70% CTR

How to use the cpm calculator

1Enter spend and impressions to get CPM.
2Or enter a budget and expected CPM to estimate impressions.
3Add a CTR to estimate clicks.

Questions

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