How do you calculate CTR?

CTR = clicks ÷ impressions × 100. 68 clicks on 10,000 impressions is a 0.68% CTR.

What is a good CTR for ChatGPT ads?

Similarweb reported an average around 0.68% with top brands near 1.57% in 2026. Above 1% is a strong early signal.

Write the headline as the direct answer to the buyer's question, lead with an outcome, and tighten context hints so the ad shows in the right conversations.

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CTR calculator

Enter clicks and impressions to get your click-through rate, then see where it sits against the reported ChatGPT ads average of about 0.68% and top performers near 1.57%.

ClicksImpressions

Results

Click-through rate: 0.68%
vs. reported ChatGPT ads average (0.68%): -0.00 pts
vs. reported top brands (1.57%): -0.89 pts

Benchmarks: Similarweb, 2026. Your category and placement will differ.

How to use the ctr calculator

1Enter clicks and impressions for one ad or campaign.
2Compare against the reported benchmarks.
3If CTR is low, test new headlines and context hints first.

Questions

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How to use the ctr calculator

Questions

01How do you calculate CTR?

02What is a good CTR for ChatGPT ads?

03How do I raise CTR?

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