What is a value proposition?

A clear statement of the outcome you deliver, for whom, and why you rather than the alternative. Good ones are specific enough that a competitor couldn't use them unchanged.

Why does it leave proof placeholders?

Because invented proof is a liability. Ad platforms reject unverifiable claims, so the tool marks where a real fact belongs instead of making one up.

How many value props should I test?

Two or three at most at once. They're big swings, so give each enough spend to produce a clear read.

Free tool · Ad copy

Value proposition generator

Get three ways to say why someone should buy from you, each with a headline, subhead and a proof line you can verify, so your ads have something solid to stand on.

Value propositions

Your results will appear here.

How to use the value proposition generator

1Describe your product and what buyers use instead.
2Fill in any proof placeholders with real facts.
3Use the strongest angle in ads and on your landing page.

Questions

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How to use the value proposition generator

Questions

01What is a value proposition?

02Why does it leave proof placeholders?

03How many value props should I test?

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